Created general branding guidelines to promote cohesion of all publications. These guidelines provided a baseline for communication of design choices with organization leadership and job position successors.
Social media templates developed utilizing brand guidelines. Distinct colors target specific audiences while not detracting from brand cohesion. Mockups implement templates and illustrate how organization's branding does not clash with existing fire and police accounts.
Publications and promotional materials utilizing brand guidelines.
Collection of promotional materials illustrating brand cohesion. (Clockwise: EZ-up tent, standing banner, and tablecloth.)
Publication to aid in recruitment efforts.
